3sixT Gear Logo
Welcome to the world of 3sixT! Our brand is built on a foundation of innovation, reliability, and cutting-edge technology, and at the heart of it all lies our iconic 3sixT Gear logo. To ensure our brand remains strong and consistent, here are some basic guidelines for the use of our logo:
1. Logo Variations:
Primary Logo: Our primary logo consists of three interconnected gears in 3sixT red, displayed on a white background. This version should be used whenever possible to maintain a cohesive brand identity.
Monochrome Logo: In situations where color reproduction is limited, you can use a monochrome version of the logo. It should be in black when placed on light backgrounds and in white when placed on dark backgrounds.
Red/Black Combo: The red/black combo logo is reserved for special use cases. It adds a touch of dynamism to our branding. Use it sparingly and ensure there's enough contrast for readability.
2. Logo Clear Space:
When placing our logo, be sure to maintain clear space around it. This clear space is equal to the height of the "T" in "3sixT." It ensures that our logo stands out and isn't cluttered by other elements.
3. Minimum Size:
To maintain legibility and visual impact, never use the logo at a size smaller than 0.75 inches (19mm) in width. Scaling below this size can result in loss of detail and effectiveness.
4. Color Options:
3sixT Red: Our signature red (#e03c31) is the primary color for the logo. Use it for the T in our primary logo and for any accents or highlights.
White: For use on dark backgrounds, the gears should be in white.
Black: For use on light backgrounds, the gears should be in black.
Red/Black Combo: This option can be used when a more dynamic appearance is desired. It combines our red and black colors in the gear design.
Ensure adequate contrast between the logo and the background to maintain visibility and readability. The primary logo should always be used on white backgrounds.
6. Unacceptable Practices:
- Do not alter the proportions of the logo.
- Do not change the colors of the gears.
- Do not place the logo on a cluttered or visually busy background.
- Do not use outdated or incorrect versions of the logo.
7. Shorthand Icon:
We understand that there may be situations where the full logo cannot be accommodated due to limited space or design constraints. In such cases, you may use our shorthand icon. However, please note that the shorthand icon should only be used when the full logo is present elsewhere on the same material or when space is genuinely insufficient for the full logo.
Shorthand Icon Description: The shorthand icon is a simplified representation of our logo. It consists of three solid dots arranged in the shape of a triangle, all in 3sixT red (#FF0000). This shorthand icon is designed to be a condensed version of our brand identity while retaining its recognizability.
Proportion and Clear Space: Maintain the proportion of the shorthand icon, and ensure it is legible. Always leave clear space around the shorthand icon, equivalent to its height, to prevent visual clutter.
Color: The shorthand icon should always be in 3sixT red (#e03c31).
Remember, the shorthand icon is a supplementary element and should not replace the full logo whenever possible. Its use should be limited to situations where it is necessary due to space constraints while ensuring that the full logo is present elsewhere in your design or materials.
By adhering to these basic brand guidelines, you'll help us maintain the strength and integrity of the 3sixT brand identity. Thank you for your commitment to representing our brand with excellence and consistency.